Basel, Switzerland. April 2013. Seven friends came together one cold spring night to forge their vision for a new brand of timepiece. Overlooking the banks of the River Rhine, in a city known worldwide for its legendary watch fair and high benchmark for design, each of these men brought to the table a key piece of the great Swiss tradition – from design to manufacturing, sales to distribution. With their lifetime of combined expertise with top international brands, these seven friends crafted a new brand dedicated to men of courage, style and independent spirit.
One year later, HARDING was born.
HARDING is based in Uri, Switzerland, the home of the skilled and fearless Middle Age marksman William Tell. His spirit lives on in the shield, whose bullhorns symbolize the bold, impassioned lifestyle that inspires every HARDING timepiece.
Starting with the highest quality Swiss standards, HARDING engineers reimagined the entire watch design and development process. Pairing timeless techniques with modern craftsmanship, the HARDING team creates watches that heighten every experience and enhance every escapade. Whether it’s time to be a gentleman or time to seek adventure, it’s always the right time to thrill with a HARDING watch on your wrist.
Live Free. Live Fast. Live HARDING.